We set you up to do PR like the pros.
In just 6 weeks, we will build your AI-powered PR engine — so you can earn sustained attention without hiring an expensive agency.
No bloated retainers. No murky contracts. No blowing through your marketing budget.
Clients in
Maybe this sounds familiar:
“I’m too early-stage for PR.”
You're worried you're too small or too early to land meaningful PR, holding you back from getting to that next stage of growth (and revenue).
“I got screwed by a PR firm.”
You've experienced traditional PR agencies that promised big results but left you unclear about what they were actually doing — and delivered lame results.
You've tried refining your messaging and pitching on your own, but you haven’t seen good results and want expert support (you can afford).
“I can’t do PR on my own.”
Traditional PR agencies have a bad rep for a reason.
After investing in a retainer, you meet with the principal before your file is passed to a junior-level employee. (And you may not even know it’s happening.)
Suddenly, you’re paying $100k for an intern to send out cold pitches.
By selling you a suite of services you don’t need, traditional PR firms blow your budget while also keeping you in the dark about their progress.
Our cutting-edge program, Empowered PR, is the smart alternative to that outdated model.
We empower you to get the right attention by creating an AI-powered PR engine that’s customized to your goals and brand.
This is the modern approach to PR, at a fraction of the cost of old-school PR firms.
Gina Calvano, Career transformation consultant and best-selling author
“Working with Tracy was like having my best friend by my side. I would absolutely refer her to anyone who is looking for support on how to get sustained attention."
We make PR so simple, your assistant can do it.
We are PR experts who know that it’s not hard to get publicity — you just need the right strategy, message, and tools.
In Empowered PR, that’s exactly what you’ll get by working directly with our veteran team.
We create exactly what you need to get sustained attention, so you never have to hire a publicist again.
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”
In 6 weeks, you can be ready to:
1. Earn sustained media coverage.
Land press coverage in outlets your audience trusts — including local, trade, business, and national media outlets.
2. Book podcast interviews.
Get featured on shows your target audience listens to and respects.
4. Engage content creators.
Collaborate with influential creators across social media and newsletter platforms to expand your reach and visibility.
5. Get published in top media outlets.
Publish articles with your byline in media outlets that your target audiences read. Clients have landed in HBR, Fast Co, Crain’s, and more.
Empowered PR
Our 4-Step Process
1. Our experts create your PR strategy.
Just like a traditional PR firm, our PR experts work directly with you to figure out the best ways to get attention and accelerate your growth.
We determine the message, PR tactics, and the right people to contact. This includes selecting the right journalists, podcasters, and influencers for you.
2. We create two customized PR campaigns for you.
Next, we create everything that a traditional PR agency does: PR playbooks, personalized email pitches, a media kit, press releases, and contact lists.
The difference? We turn all of it into two seamless PR campaigns that you will send from your business email. This empowers you to build direct relationships with the media, podcasts, and influencers.
3. We build your AI-powered PR engine.
Both of your campaigns will be set up on two AI PR platforms — one for pitching journalists and podcasts, the other for pitching influencers.
All you have to do is approve our customized emails and send them through the AI PR platforms. The journalists, podcasters, and influencers can then reply directly to your business email, making the outreach process seamless for you.
After your initial campaigns end, you’ll have the AI tools and skills to send fresh, targeted pitches on your own. This way, you get attention when you need it, without paying a huge retainer to a PR agency.
4. We provide all the coaching and templates you need.
From the start, we’re teaching you how PR works and to build trusted relationships with journalists, podcasters, and content creators. You also get our proven templates for press releases, email pitches, and publishing articles in media outlets.
Want more support? We can also provide ongoing PR advising, so we’re just an email or call away when you need expert guidance.
Seth Kravitz, Co-founder of Technori
“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy's PR strategy was a game-changer for our organization and one of the reasons why we grew so fast. I'm incredibly grateful for her support and friendship."
Here is what can change for you:
Our clients have seen outcomes like these:
✔ Get the right message to stand out in a crowded market.
✔ Build direct relationships with journalists, podcasters, and influencers.
✔ Drive the right traffic to your website.
✔ Attract attention to build trust with your target audience.
✔ Get visibilty and external validation to accelerate your sales cycle.
✔ Influence AI and search engine results through consistent media coverage.
✔ Build in-house PR capacity and save at least $96,000 per year on retainers.*
*Based on average boutique PR firm retainer fees of $8,000 per month
Rachel Zorel, Founder and Creative Director, 7-Layer Studios
”As an agency owner, I hired Tracy for guidance and support to market our agency. In our time working together, we discussed everything from brand positioning to marketing opportunities through the lens of PR, social media, and thought leadership. Her insight, experience, and accessibility made the process incredibly valuable, which we are still benefiting from nearly a year later.”
Let’s talk results.
Here are some client wins:
Featured in major media outlets like Newsweek, Fast Company, Bloomberg, Business Insider, Slate, Axios, and AARP
Appeared live on NBC, ABC, CBS, and FOX, gaining national exposure and driving trust with new audiences
Booked interviews on top podcasts in their industries, reaching their target audiences without paying a dime
Published articles in top-tier outlets like Harvard Business Review, Fast Company, and Crain’s
Won major industry awards, including “Person to Watch” and “Top Products of 2025”
Spoke on the main stage at SXSW, positioning themselves as a top thought leader
Hired as keynote speakers by leading brands, including Google, Meta, Amazon, and Microsoft
FAQS
I have no PR experience. Is this still a good fit?
Absolutely. Many of our clients are brand-new to PR when they start Empowered PR.
I am too busy to handle PR. What do you suggest?
No problem. We designed this program so your assistant can handle the PR tasks for you. If needed, we can also match you with a VA trained by us to handle your PR tasks.
Will this take a lot of time to execute?
Not at all. We do the heavy lifting by creating your strategy, message, and initial campaigns. We also set up the AI PR tools for you, making the outreach process simple and fast.
Is this for B2B or B2C businesses?
Both. Empowered PR is vertical agnostic. We have experience supporting clients in almost every major industry. See our case studies.
Will I need to hire a publicist after I do this program?
Very ulikely. You will have everything you need to continue getting attention from journalists, podcasters, and influencers. Our program will save you thousands of dollars per year on PR fees.
Sound like a fit? Let’s talk.
We offer free 25-minute calls to discuss your goals and how we can help you. Click the link below to schedule your call.