Even if you go viral, you probably won’t see a lot of growth from it. So, how do you build a personal brand that actually makes you money? And how do you do it in 2025 when AI content is everywhere and, as I recently wrote, social media is getting chaotic?

Here’s our playbook.

You’re not alone if PR still seems opaque or mysterious. Frankly, it was designed to be that way by elite PR firms that now charge clients hundreds of thousands (or even millions) of dollars each year. Thankfully, that’s changed in the last decade.