Ideas that move. Culture. Business. Society.
A narrative and PR studio for experts
Book a callClients featured in
What We Do
We help experts become visible authorities in their field, get better press coverage, and booked on major stages.
01
NarrativeDesign.
We find the idea you should be known for and shape your expertise into a narrative that is easy to get and captures people's attention.
02
StudioProduction.
Our team can create everything to make that happen, including your website, photography and social media content.
03
SpeakerBooking+ PR.
We help you develop a signature talk, get booked on prominent stages, and covered regularly in the press.
Clients who work with us save thousands of dollars on monthly PR agency fees.
About the studio
Founded by a former TIME journalist and University of Chicago marketing faculty member, our studio has worked with hundreds of clients since 2015. They include executives, founders, public intellectuals, clinicians, scientists, and best-selling authors.
Learn more about us
FounderTracy Samantha Schmidt
Select clients
National Association of Realtors◊
American Library Association◊
Rotary International◊
Johns Hopkins University◊
YPO
Results
The power ofthe right PR.
Here are some of our clients' wins online, on stage, and in the press.
Ian Beacraft ◊ Futurist + creative technologist
From one viral talkto repped by UTA.
Jonathan Domanus ◊ Founder, CardMill
From inventionto $2.6 million on Kickstarter.
Erica Bethe Levin ◊ CPG founder + TV personality
From “Food Stars”to CPG industry recognition.
Dr. Justin Gregg ◊ Scientist + bestselling author
From bestselling authorto paid keynote speaker.
Dr. Emily Boss ◊ Johns Hopkins surgeon + professor
From the exam roomto Oprah, CNN, and NYT.
Christi Powell ◊ Performance coach to elite athletes
From hard to explainto Olympic gold.
Insights
Get the right attention.
Here are some of Tracy’s most popular social media videos on messaging, landing stages, and getting press as the media keeps changing.
In their words
What it’s like towork with us.
Not only did Tracy help me crystallize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.
Ian BeacraftCo-founder and Chief Futurist, Signal + Cipher
Although I’ve always considered myself PR savvy, traditional PR hasn’t always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it’s been more effective than anything else we’ve ever tried.
Erica Bethe LevinFounder and CEO, Globowl
Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.5M Kickstarter launch.
Jonathan DomanusFounder, CardMill
Working with Tracy has been a game-changer for i.c.stars. We’ve gained visibility in all of our regional markets and on the national stage while also building the internal skills to tell our story with confidence.
Elizabeth FerrueloChief Revenue Officer, i.c.stars