We get experts
the attention that drives growth.
We turn your expertise into a message people remember and a signature talk that drives revenue. Our PR pros then build the complete visibility system that gets you booked on stages and featured in the press. Your assistant or an AI agent runs it.
For individual experts and the organizations behind them.
Client Ian Beacraft
Clients featured in
Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength.
Tracy Samantha Schmidt.
Tracy created this firm to empower experts and organizations to get better press, bigger speaking gigs, and the right online momentum. She has designed and delivered communications programs inside Johns Hopkins University, Rotary International, and the American Library Association.
Every engagement is run by her team of newsroom veterans and PR pros.
Let's talkTRUSTED BY PROFESSIONALS AT
How we work.
Personal Narrative Design
We create a narrative that makes your expertise simple to get and its value easy to understand, then connect it to what your audience wants right now. This is what leads to revenue and impact.
Speaker Development
We develop that narrative into a signature talk that capitalizes on the cultural moment and is built for the stages your target audiences attend, with the materials conference planners ask for.
Public Relations Enablement
We build the complete visibility system designed to get you sustained press and podcast interviews. Then we hand the whole system to your team, your assistant, or an AI agent to run.
Two ways in.
No PR team?
You don't need one.
We create your narrative and signature talk, then build the complete visibility system. Your assistant or an AI agent runs it from there.
Book intro callOne program, run for a cohort of your experts.
Priced per person, with a defined scope, stated goals, and deliverables your team keeps after we're done.
Let's talk
Tracy helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects.
Let’s talk results.
Here’s what our clients achieved with their visibility systems.
The Kickstarter inventor who raised $2.5 million
Fully funded in 24 minutes. Top 0.1% of all Kickstarter campaigns ever.
The indie filmmaker who landed a New York Times exclusive
Print exclusive for an indie docuseries. No distributor. Almost 1M TikTok views in 4 weeks.
The baby food CEO who earned national awards & press
Product named Progressive Grocer Top Pick 2025. CEO earned coverage in The Bump, Good Housekeeping, NBC, Motherly, and more.
The founder who went viral at SXSW and got 500+ media mentions
Now main stage at SXSW three years running. 500+ media mentions in a year & appearance with Kara Swisher.
The Hopkins surgeon who got published in Oprah, AARP, and more
Wrote and placed articles in outlets like Oprah, AARP, and quoted in the New York Times and CNN — all in just 2 months.
The CEO who named a moment in Fast Company
Coined the phrase “The Great Fractionalization” and got extensively quoted for it in Fast Company.
The girls’ school headmistress featured in the Houston Chronicle
Pitched and secured Page One coverage in their local paper, The Houston Chronicle.
The ESG expert whose report ran in Newsweek
Produced, pitched, and placed a report on ESG in the second Trump administration in Newsweek.
Dr. Emily Boss, Surgeon and Scientist, Johns Hopkins University
“As a JHU Provost’s Fellow, I spent over a year training in public-facing and media skills. I then had the amazing opportunity to work with Tracy, who transformed my outlook, presence, and messaging far more than what I learned during the year.”
Jonathan Domanus, Founder, CardMill
"Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.5M Kickstarter launch. I am immensely grateful to her for her guidance, strategy, and friendship during an incredibly wild ride.”
Elizabeth Ferruelo, Chief Development Officer, i.c.stars
“Working with Tracy has been a game-changer for i.c.stars. We’ve gained visibility in all of our regional markets and on the national stage while also building the internal skills to tell our story with confidence. It’s the best of both worlds: strategic support when we need it, and long-term capacity that keeps delivering.”
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Not only did Tracy help me crystallize my ideas and make them applicable to all audiences, which helped my SXSW talk go viral. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”
Sonny Garg, Board Member, The Institute for Nonviolence Chciago
“It is through Tracy’s carefully orchestrated process of organizational inquiry that the messaging reveals itself, and the outcome of our work together has proven to resonate deeply with both our internal team and external audiences, including funders."
TRY US OUT
Book a session
with Tracy.
Not sure where to start? Book a private, 90-minute strategy session with Tracy Samantha Schmidt to figure out the right plan.
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