The smart way to do PR.

We create everything you need to excel at PR — without a publicist.

Clients in

Get the right attention
without huge agency fees.

Tracy Samantha Schmidt, a former TIME Magazine journalist, was tired of watching her friends shell out huge fees to PR agencies only to get lame results.

In 2022, she launched The PR Accelerator to offer a better solution that gives you control of your publicity and saves you thousands per month on agency fees.

Erica Bethe Levin, Founder and CEO, Globowl

“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”

We create everything needed to:

1. Earn media coverage.

Get personalized pitches for journalists in target media outlets, which can include trade, local, business, and national press.

2. Book podcast interviews.

Get personalized pitches for podcasts popular with your target audiences.

3. Engage content creators.

Get customized templates to engage content creators on sites like YouTube, Substack, and all the social networks.

4. Get published in media outlets.

Get customized outlines and submission emails to publish your articles in media outlets. Clients have landed in HBR and Fast Company.

5. Book speeches at the right events.

We also offer optional support to help you book speeches at local and industry events. Need help writing the speech? We can do that, too.

Gina Calvano, career transformation consultant and best-selling author

“Working with Tracy was like having my best friend by my side. I would absolutely refer her to anyone who is looking for support on how to get media attention."

We make PR so simple, your VA can do it.

Ours is the only program that provides a customized PR system ready to implement.

Uniquely, we create ready-to-go PR campaigns that align with your business goals, trends in your industry, and the current news cycle.

All you have to do is hit “send” and monitor the responses.

Neil Redding, founder and CEO of Redding Futures

“Tracy has been an amazing partner in both concept and articulation for multiple keynote speeches I've proposed and delivered. We have great fun while expansively exploring ways to translate my often wildly philosophical visions into practical value for audiences, which is hugely valuable. And it's not just for speeches, but also for all the ways I show up in writing and in public. Highly recommend.”

We also teach you exactly
what to do.

We provide extensive training so you or your team can start doing PR like the pros.

Our complete training program includes:

  • Private PR training on media relations

  • Access to our library of video tutorials

  • Optional media training for your spokespeople

  • Optional ongoing PR advising with our experts

Seth Kravitz, Co-founder of Technori

“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy's PR strategy was a game-changer for our organization and one of the reasons why we grew so fast. I'm incredibly grateful for her support and friendship."

Here’s everything you’ll receive:

  • A clear, actionable PR Strategy

    No more guesswork. You’ll have a customized PR plan tailored to your goals, with clear steps for reaching traditional media outlets, content creators, and podcasters who matter to your audience.

  • A professionally designed media kit

    A polished PDF that clearly communicates your key messaging, brand details, and supporting facts — making it simple for journalists, content creators, and potential partners to understand and share your story.

  • Ready-to-send, customized pitches

    Compelling, personalized pitches crafted to catch the attention of journalists, podcast hosts, and content creators — saving you time and taking the pressure off to figure out what to say.

  • Curated media, podcaster, and content creator lists

    No need to build your contact list from scratch. You’ll get a targeted list of media, podcast, and content creator contacts relevant to your industry and story.

  • A proven PR playbook you can use again and again

    Templates, outreach frameworks, and insider tips help you confidently manage your PR—not just once, but every time you have something new to share.

  • A customized PR dashboard to stay organized

    We’ll create a weekly project plan for your team on your personalized PR dashboard. Think of it as an Asana for your PR efforts.


  • A robust PR training program

    In addition to accessing our library of PR tutorials, you’ll also get hands-on PR training sessions with founder Tracy Samantha Schmidt to learn how to start getting the right attention.

  • The confidence to tell your story effectively


    You will clearly understand how to position your message, target the right audience, and follow up effectively and naturally.

Alex Ruggieri, commercial real estate broker and counselor of real estate

“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start. She helped me form the right message to clearly define my value proposition. She also put together all the right people to help me through the process of launching my new brand — and I couldn't be happier with the results!”

Let’s talk results.

Here are some of our clients’ biggest accomplishments:

  • Featured in major media outlets like Newsweek, the Washington Post, Bloomberg, Fast Company, Business Insider, Slate, Axios and AARP

  • Appeared live on NBC, ABC, CBS, and FOX, gaining national exposure and driving trust with new audiences

  • Booked interviews on top podcasts in their industries, reaching their target audiences without paying a dime

  • Published articles in top-tier outlets like Harvard Business Review, Fast Company, and Crain’s

  • Wrote a New York Times best-selling book that led to a thriving consulting business

  • Spoke on the main stage at SXSW, positioning themselves as a thought leader in front of thousands

  • Hired as a keynote speaker by leading brands, including Google, Meta, Amazon, and Microsoft

Christi Powell, mindset and visualization strategist

“Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients—and we’re not even done yet. I can’t wait to see what happens when everything is complete. Tracy is an investment that is worth every penny.”

Building a breakout moment: How Ian Beacraft became a sought-after AI expert

Ian Beacraft, a futurist and creative technologist, sought to amplify his presence ahead of his featured keynote on generative AI and the metaverse at SXSW in March 2023. With the rapid rise of AI dominating headlines, it was critical to ensure his insights stood out in a crowded and noisy space.

We worked with Ian to refine and strengthen his big idea, “The Age of Creative Generalists,” positioning it within the broader conversation about the fears and opportunities surrounding generative AI and the future of work. Additionally, we developed a targeted PR and thought leadership strategy to maximize his impact at SXSW.

The results were immediate. Ian’s keynote was a major success, delivered to a standing-room-only audience and generating over 75 global media mentions that weekend alone. The video of his talk has since been viewed more than 100,000 times, cementing his reputation as a leading voice in AI and the future of creativity.

Just one month later, he was invited to appear on stage with one of the most respected technology journalists in the United States. His media momentum continued to grow, earning him over 500 press mentions in 2023, with quotes featured in outlets like Slate, The Washington Post, and Bloomberg. The heightened visibility led to high-profile partnerships, including with Boston Consulting Group, Universal Studios, and an expanding roster of paid keynote engagements for industry giants like Google and Microsoft.

In 2024, Ian returned to SXSW as a main stage speaker, further solidifying his position as a global thought leader at the intersection of AI, creativity, and technology.

Ian Beacraft, Founder and Chief Futurist, Signal + Cipher

“Not only did Tracy help me crystalize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”

CASE STUDY

Attracting The Gap as a client within weeks of launch

Mike Gunderson, the founder of the top-ranked direct mail agency Gunderson Direct, wanted to raise the profile of his leadership team and also get attention for his new direct response platforms, PostReminder and VoteReminder.

We worked with Mike and his team to develop the PR strategy, messaging, and pitch assets for the agency's executives and his new start-ups. 

Upon the launch of PostReminder, Mike earned coverage for the new platform in a leading marketing trade publication. He also used the new messaging to help land a pilot project with The Gap, one of the nation's largest fashion retailers.  Additionally, the agency's COO has booked several interviews on popular marketing podcasts.

Mike Gunderson, Founder of Gunderson Direct, PostReminder, and VoteReminder

”One of the standout achievements during our collaboration with Tracy was the creation of a comprehensive toolkit. This toolkit proved to be an invaluable resource as it equipped us with the tools and strategies needed to effectively pitch reporters and secure media coverage for both VoteReminder and PostReminder.

Tracy's attention to detail, research prowess, and knack for crafting persuasive pitches were evident in every aspect of the toolkit. Without a doubt, I would wholeheartedly recommend Tracy to anyone looking to grow their brand, whether it's an existing business or a new venture.”

Getting recognized by the top trade magazine in her industry

CASE STUDY

Rachel Zorel, a creative director, wanted to raise the profile of herself and her agency of female designers based in suburban New Jersey. The challenge was that her team at 7 Layer Studio did Manhattan-level work, but they weren't on journalists' radar as other agencies in New York City were.

First, our team crafted a new sales page designed to increase SEO and acquire new client leads. I then worked with Rachel and her colleague to develop timely pitches that would interest journalists and crafted emails for our client to use to pitch the media. 

Rachel’s team got to work and had massive success getting on journalists' radars. Not only did they land an article placement in the top trade publication for graphic designers, GDUSA Magazine, but Rachel was later named "a GDUSA Magazine 2023 Person to Watch." 

Rachel Zorel, Founder and Creative Director, 7-Layer Studios

”As an agency owner, I hired Tracy for guidance and support to market our agency. In our time working together, we discussed everything from brand positioning to marketing opportunities through the lens of PR, social media, and thought leadership. Her insight, experience, and accessibility made the process incredibly valuable, which we are still benefiting from nearly a year later.”

Ready to learn more?
Book an intro call.

We offer complimentary 25-minute calls to discuss your PR goals and how we can best support you.